What’s the quickest method to have more new patients to your practice? Every practice owner wants the easy answer so when the telephone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to prevent getting sold and instead find an online medical marketing firm which offers value. Ask these 5 questions.
Will they measure success when it comes to trackable new patient leads?
Do they really charge month to month or lock people into long-term contracts?
Can they offer proof the service(s) generate more new patient calls?
Are they transparent or do they hide fees?
Do they really manage your marketing for you personally?
See below for the particulars on each.
1. Do they really measure success when it comes to new patient leads?
Should you own a practice, the purpose of medical marketing is to do just one thing, which is to acquire more new patients calling or emailing your practice. It’s never to the number of ad impressions or Google views, branding, or page impressions or even total number of calls you receive. None of the things can be changed into new patients and sales.
Most medical marketing firms try to bury you in data about things which has no tangible benefit. A few will even have you put special coding on the website throwing off your current marketing metrics. Instead choose a marketing firm that utilizes call tracking and form fill tracking to accurately figure out how many NEW Patients contact you each month.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a huge red flag. It’s a sales tactic to sell a service people would want to dump inside a month or two that keeps you paying for 6-one year for something which does nothing. Make sure to pick a medical marketing firm that charges on a month to month basis. Like that, they’ll need to continue to earn your company every month.
3. Can they provide proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” The most important thing you should know is the fact that none of these work then one is even illegal. There is zero proof that using these marketing tools will attract one particular new patient. However, there is lots of evidence these are just ways to charge your practice for services that do nothing.
Geo-fence display pushes texting in the market to prospects driving from your practice. Which is not only annoying, and in case it worked would mess with the scheduling. In fact, it doesn’t generate leads. Smart idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for many local business owners but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads and then talk to a few clients who’ve tried it.
4. Could they be transparent or do they really hide fees?
In terms of price you’d like to know what you’re spending money on, right? Yet a standard ripoff strategy in the market is to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then your firm refuses to completely provide information about how most of that cash will almost certainly actual AdWords spend versus to their pockets.
The only real transparent approach to charge for medical PPC would be to charge a monthly management fee then perhaps you have pay for the AdWords spend entirely on your charge card. This way you know exactly how much you might be make payment on marketing firm to manage your medical PPC and exactly how much went along to Google’s AdWords.
5. Do they really manage your marketing for you?
There are tons of low-cost internet marketing services available that provide you usage of software so that you can manage your marketing yourself. For instance, you can find a handful of businesses that sell online review software, and almost none that train your team using it and be sure it’s working for you.
Getting use of powerful online marketing tools is wonderful, in principle, in case you have a Ph.D. in website marketing and 40 hours per week to spare. On the other hand, if you currently have a job helping patients, these are generally just a large total waste and cash.
Make sure to check the marketing firm does the work, so that you can give attention to everything you do best which is helping patients. What’s the fastest way to attract new patients? Ensure for every dollar you put money into lead generation you’re qafkfk leads and a positive ROI. It’s so easy. And steer clear of all of the nonsense about geo-fence displays, retargeting, banner ads as well as other stuff that does nothing to your medical practice.